I’m an addict.

…when it comes to the latest Facebook marketing trends.

Just about every day, I’m learning new strategies to:

• find clients on Facebook
• grow brand awareness and
• make money using the platform

So it’s not every day that I discover something that really knocks my socks off.

Recently, I learned a new strategy that left me barefoot. (Get it? Because my socks were knocked off? Is this thing on?)

A few weeks ago, I had a really good chat with my friend Stu McLaren. If you don’t know Stu, he’s followed by over 120K people on Facebook and has built multiple seven-figure businesses.

So when Stu talks strategy, I stop what I’m doing and listen.

He told me how a new type of Facebook ad was blowing up his business at the moment. He was seeing results like crazy and it was changing the way he interacts with his leads.

He also clued me in to an incredible tool that essentially turned his Facebook Messenger into an email...

The other day, I decided I wanted a six-pack.

(Abs, not beer.)

Maybe it was the movie star Chris Hemsworth film I watched recently, but I just woke up and thought, “yep, I think the time’s right for me to rock some washboard abs.”

So I did what any card-carrying gym newbie would do:

Tried one single workout, expecting to see big results.

I put on my best Under Armour workout gear. Did 200 crunches. And even made an egg white protein smoothie, to really up the ante.

The next day, I pulled up my t-shirt and looked in the mirror, excited and ready to see rippling abs smiling back at me.

So you can imagine my disappointment when all I saw…was my regular stomach.

No six-pack. No Hugh Jackman-level muscles. Not even a golden tan.

So, clearly…going to the gym doesn’t work, right?

Okay, that didn’t actually happen. But it would be pretty silly of me to make that conclusion after trying just one gym session, wouldn’t...

We’ve been talking about The Buyer’s Pyramid and how most business owners are only reaching 3% of the market with their messaging.

Source: https://chetholmes.com/attracting-new-buyers/

That’s why modern marketing can be such a bloodbath.

Think about it:

Let’s say your market is about 10,000 people. That might sound pretty big…until you realise that most marketing is targeted at only 3% of that (or 300 people).

Your market’s gone from 10K to 300 people. And because almost ALL of your competitors are targeting that same small group, it starts to feel like everyone’s shouting louder and louder in the same room.

But what if you could flip the tables?

What if, instead of aiming at the same group everyone else is, you shifted your focus to the rest of the market that’s currently unserved?

• Your message would be heard more clearly.
• You’d make a bigger impact.
• And, because no one else is targeting these people, ...

More leads. Cheaper leads. Lower competition.

Those are the benefits of targeting prospects below the top level of The Buyer’s Pyramid.

Source: https://chetholmes.com/attracting-new-buyers/

In the first two blogs of this series, I explained how your market falls into five different layers (Part 1) and how to successfully attract leads from the bottom layers (Part 2). If you haven’t read those posts yet, take a minute to catch up now so you’ve got the foundation before moving on to the next step!

So now that you’re starting to build your database of leads, how do you convert them into clients?

Remember, these leads are coming from further down The Buyer’s Pyramid, so they aren’t ready to buy yet. That’s okay! You simply need to warm them up, to “date” them, in a sense.

Build a relationship and THEN ask for the sale.

Normally, it takes lots of time and effort to grow a relationship like this. ...

Here’s something most Facebook marketers won’t tell you…

Facebook ads don’t make you money.

(At least not on their own.)

Back in my early marketing days, I had a few clients who were spending thousands per month on Facebook ads but didn’t bring in a dollar of additional revenue.

When I dug deeper to diagnose the problem, to figure out why they weren’t making any money, I discovered one common denominator that explained the lack of income.

It wasn’t a problem with the ads themselves. They were getting high click-through rates, so I knew they were working wonderfully and getting people to engage.

The problem came after leads clicked the ad.

…Because nothing else happened.

I created ads that led to my clients’ websites. And my clients were just hoping those leads would call them up to work together.

Here’s the flaw with that thinking:

People don’t go from strangers to customers overnight....

Are you a sucker for free samples?

I know I am.

I love the grocery store on free sample day. It’s like an extra treat to power me through the food shopping trip.

There’s just one problem…

I end up buying almost everything I taste.

I walk into the grocery store not knowing how lacking my life is without Baja Fiesta Doritos. But after one bite of the sample, I know I’ll never host another party without these crunchy bites of spicy heaven.

Marketers keep using free samples because they WORK.

Giving people a risk-free way to try a product is a fantastic way to get them to buy.

What if you could include this free sample strategy in your business? To give people a “taste” of working with you and encourage them to pull out their wallet?

There are actually two ways to do this that, when used correctly, are incredibly effective at generating leads and closing sales.

Taste test = high-value offer

In the marketing world, we use the phrase...

Everybody seems to be focused on one thing when it comes to Facebook ads…

The mechanics. Things like…

How to create your ad.

How to access the ad platform.

Or complicated tech tasks like how to install a tracking pixel or make a custom audience or track your metrics.

But the mechanics really aren’t that difficult, once you know what to do (just head to Google for tons of tutorials). And they’re NOT what’s most important.

So what do successful Facebook ads have that unsuccessful ones don’t?

Well, it comes down to a few little things…that really aren’t so little.

A Facebook ad has three main sections:

• The ad copy
• The image
• The call-to-action button (“Learn more”, “download”, etc.) 

The image and the CTA button are very important…

But in my 10+ years studying Facebook ads, I’ve learned that the ad copy makes the biggest difference.

The 3 areas of your...

I remember when I first considered hiring someone, I was really nervous about it.

Can I afford it?

Will it be worth it?

Is my business ready?

Looking back now, I can say that the answers to those questions were all a resounding YES.

If I could go back in time, I would have started outsourcing much, much earlier…because it would have helped me grow so much faster.

I heard this great quote from James Wedmore the other day. He said:

“The reason you can’t afford outsourcing is because you’re not outsourcing yet.”

I like that! It’s so counterintuitive, right? But having the right people on your team can actually help you earn more while working less.

I never would have been able to make multiple six figures if I tried to do everything myself. There just aren’t enough hours in the day.

Having a strong team helping with the workload means I have more time for the important work that actually moves the needle of my business and makes the big...

More people on our email lists.

It’s what we all want, right?

Because more subscribers = more potential customers = more money for your business.

But how do you actually get those people to join your email list?

The good news is, you don’t have to:

• Beg people to join your list
• Purchase an expensive mailing list of potential leads
• Hassle with tech to install tons of pop-ups throughout your website

All you have to do is create something your audience wants…

And then give it away for “free,” in exchange for their email addresses.

This valuable free something is called a lead magnet. It can take many forms: webinars, e-books, video trainings…

But the simplest — and in my experience, the most effective — type of lead magnet is a free report.

The best part? Free reports are incredibly easy to create. You can write one in about 60 minutes, if you have a proven structure to follow. (And luckily for you, I’m...