Are you struggling to get high-quality appointments from your ads on platforms like Facebook or Instagram? These platforms allow you to potentially scale your efforts massively, but often, the leads you get might not be as responsive or trustworthy as referrals. Referrals come with built-in trust, having been vetted by someone else, which naturally transfers credibility to you. However, with ads, you might face issues like non-responsive leads or failing to secure appointments and sales, which can be frustrating.

In this video, I aim to guide you on how to convert these leads into highly trusting and qualified appointments. For starters, if your ad campaigns are not yielding results, I suggest checking out our video on our YouTube channel, Andrew CRA, or our blog at smartmarketingsuccess.com. There, I have detailed the strategy that helped produce over 200,000 leads, complete with scripts and frameworks you can use immediately without any need to opt-in.

Moving on, let's...

Nobody is talking about this, but the journey from lead to client is often overlooked. Everyone seems focused on lead generation—how to get more leads, how to reduce the cost per lead—but what happens after you acquire these leads? How do you engage them, get them on the phone, or even more importantly, schedule qualified appointments that can lead to meaningful conversations? The goal, of course, is to convert these leads into clients who you can assist in transitioning from point A to point B, solving whatever problem your service addresses.

Hi, my name is Andrew, and I'm with Smart Marketing Success. In this video, I want to share with you how to efficiently and predictably move from obtaining leads to securing qualified appointments on your calendar. I'll also address common issues like leads claiming they didn't opt in or showing disinterest. But before we dive into these strategies, let's review a few fundamentals essential for any professional...

Do you have less than 1000 likes on your Facebook page?

No worries…

Because guess what?

You can still generate 50 new leads per month…without a huge Facebook following.

So many business owners think that the only way to build their businesses using Facebook is to generate tons and tons of likes. And that couldn’t be further from the truth.

I know it takes a little while to wrap your head around that.

So to prove it to you, I want to take you behind the curtain of one of my private clients’ Facebook strategy.

He’s one of the top 50 agents in Australia (out of around 30,000 agents). When we started working together, he was #29 within his network of over 600 agents. And now? He’s rocketing towards #1.

He also made $243K in commissions in just THREE WEEKS through our work together.

So suffice to say, I’ve convinced him of what I’ve known for years — that Facebook is THE smartest way to grow your...

This might be a stupid thing for me to say as a marketer…

But most people waste money with Facebook video ads.

I’ve been helping clients get results with Facebook for over 10 years and almost all of them come to me saying “Facebook video just doesn’t work for me.”

They’ve written a loose script. They’ve hit “record” and filmed themselves. They’ve posted the video on their page. Maybe they’ve even boosted a post.

And then…

Nothing.

Maybe a like from their cousin Jared or a comment from an old high school friend.

But no big engagement, no new leads, and definitely no new customers.

So they throw their hands up and say “Andrew, look. I tried video. And it just doesn’t work.”

I hate it when people say this because Facebook video ads are THE smartest marketing investment you can make right now.

But unless you understand the difference between the two types of video ads,...

You’ve finally found it…

This resource is specifically designed for those unfamiliar with how to increase their brand and get leads using Facebook.

So many business owners believe that their Facebook posts are going to magically flood them with enquiries.

Most come out of the gate swinging… they set up a brand new Facebook page, post something on their page every day… and then… crickets… and worse… they stop because it doesn’t work…

And all of this can be avoided when you start to understand the concept of: 

Front Stage, and Back Stage

You see, just like watching a theatre play, there is the front stage… the performance, that everyone enjoys for entertainment… they love what they see, feel good, and it keeps them coming back for more.

The backstage of course… no one sees what goes on…this is where the real work happens to bring the performance alive!

Once...

Do you like easy?

Effective?

How about affordable, scalable, and powerful?

If you’re into those concepts…

Then email marketing is the strategy for you.

eMarketer says, “Email marketing is a double win for customer acquisition and retention”.  And according to Campaign Monitor, for every $1 spent on email marketing, $44 is made back in returns.

I’m no mathematician.  But even I can calculate that’s a whopping 440% ROI!

Not to mention, all you need to send an email is a computer or a mobile device, an internet connection, and knowledge of the English language.

So what do you do with that opportunity? How do you write an email that actually gets results?

Keep reading to read the simple steps…

Before you write your email…

A great follow-up email starts with one simple thing: knowing your prospect.

You need to understand exactly what they want, need, and struggle with. Otherwise, how can you...

Imagine you just met someone at the bookstore.

(Or cinema, or bar, or wherever you like to hang out.)

You start chatting. Conversation is easy and fun. After a few minutes, you think “hey, this is really nice. We seem to have a lot in common and I’d like to know more about this person.”

And just when you think the object of your affection is going to pull out their phone and ask for your number…they whip out an engagement ring.

WHAT?! Are you crazy? You’d go running for the hills.

I often make the analogy between Facebook ads and a marriage proposal because both centre on the same idea: you need to ask when the moment is right.

Ask too soon and you’ll freak out your leads and lose them. Yet that’s the exact mistake so many business owners are making with their ads.

The key is understanding how to “date” your potential clients before you ask for marriage…

When are leads ready to say...

Answer this question for me:

Would you spend $2,000 to acquire a new client?

Most business owners would answer that in one of three ways:

• Go with a gut feeling
• Look at what everyone else is doing
• Completely guess

But that’s not how I’d answer it…and neither would the most successful people in your industry. We’d look to something else entirely.

Numbers.

As a business owner, knowing your numbers is the most important thing you can do.

Knowing your numbers allows you to operate like an engineer — to make informed decisions and smart adjustments based on what the data tells you.

If you don’t understand your numbers, you’re living in what’s called “hope marketing”. Without tangible data, you’re just guessing. And none of us want to guess when it comes to our income.

But…

Even the most well-intentioned number crunchers can fall victim to a huge mistake when analysing the data…costing them revenue, clients,...

Let’s talk about the elephant.

The one that’s standing over there.

In the corner of the room.

Giving us the side eye.

Because that elephant is the reason your Facebook posts aren’t getting you any new leads.

He’s also the cause of a common misconception about posting on Facebook — one that’s responsible for thousands of business owners posting, posting, and posting some more…and getting frustrated when they don’t see any new leads coming through the door.

So let’s jump right in and pick apart that elephant, as the saying goes, one bite at a time.

Why your Facebook posts aren’t getting you leads

Well….the short answer…because that’s not what posting does.

It’s kind of like asking “why isn’t this strawberry making my hair grow?” Because there’s no causation. One simply doesn’t relate to the other.

The elephant has been whispering in your...